Check In at Norse Atlantic Airways

Profile

Norse Atlantic Airways came to LUX interactive to design and develop custom software that would interface with Navitaire. Navitaire is a digital reservation, retail, and e-commerce system. It is responsible for the growth of the low-cost carrier industry but has limitations.

Challenge

Norse approached LUX with a challenge. They sought to create a customer-first website with an online booking system that was easy to use. The goal was for anyone to be able to book a flight without difficulty. The stakeholders wanted to show seven days and two fare classes, each with three bundles.

Solution

The Norse Atlantic Airways website, designed and created by LUX, is the primary sales channel for tickets and ancillary products. Norse customers can easily purchase tickets and related items through a single online platform. In addition, the custom website allows them to make bookings quickly and conveniently from any device with an internet connection.

Norse relied on LUX to help them select a CMS. LUX started exploring and found Tridion a suitable solution, given its all-around capabilities and its seamless integration with RWS Trados Enterprise, an industry leading language translation service.

The product was implemented in a headless configuration for several reasons. Security, site performance, and ability to upgrade were all important factors in that decision. By capturing and remembering both the user’s language and culture, Norse can use Tridion to enhance cultural personalization for things such as pricing, date/time formats, and marketing campaigns.

LUX created a custom interface for the Norse site layered on top of Navitaire. This union facilitates the opportunity to implement a customer-first experience strategy from launch. Some of these features offer:

1. Focus on Customer Needs: Prioritizes customer needs by focusing on providing affordable airfare, comfortable seating, and high-quality in-flight services. These features help to build a reputation for customer satisfaction and loyalty.
2. Personalized Services: Ancillary purchases offer personalized services to their customers. For example, customized food and beverage options, in-flight entertainment, and tailored travel packages. This approach will help Norse Atlantic Airways to stand out from its competitors and build strong customer relationships.
3. Seamless Booking Experience: LUX strives to make the booking process as simple and stress-free as possible. As a result, Norse's customers can focus on their trip and not worry about the details.
4. Communication: Norse can communicate with their customers before, during, and after their flight to provide updates, offer support, and gather feedback. This approach will help Norse build a strong relationship with their customers and ensure that they are meeting their needs.

Norse now has a customer-first experience that meets the changing expectations of customers in today's business environment.